On May 19, 2022, the Federal Trade Commission (FTC) unanimously voted to publish for public comment in the Federal Register proposed changes to the Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides). The proposal makes a number of changes to the Guides, which were first enacted in 1980 and later updated in 2009. The main areas of proposed amendments address (1) changes to definitions, (2) fake and suppressed consumer reviews, (3) advertising directly to children, and (4) liability of advertisers, endorsers, and intermediaries.
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