In this digital age, the data held by an organisation can be one of its most important commodities. Threat actors (also known as malicious actors) recognise this and as such, cyberattacks have been on the rise. In particular, ransomware attacks have increased in frequency – studies have found that more than three-quarters of UK businesses were affected by ransomware in 2021. This is to be expected, not least because an organisation can still experience significant disruption, even where it is not the target of a ransomware incident (for example, it could be that an organisation further up or down the supply chain may have been affected).
Brands and advertising agencies have long engaged celebrities to promote products and services in television or radio commercials and, increasingly, on social media. YouTube videos, TikToks and Instagram reels are now key elements of brand marketing. Most celebrity influencers and many noncelebrity influencers are members of SAG-AFTRA—the Screen Actors Guild-American Federation of Television and Radio Artists. Brands engaging SAG-AFTRA talent for traditional and digital commercials must comply with the stringent requirements of the SAG-AFTRA Commercials Contract. SAG-AFTRA believes the Commercials Contract also applies to social media videos, but most advertisers disagree. To sidestep this debate, SAG-AFTRA recently released the Influencer Agreement and the Influencer Waiver, both of which set standards for engaging influencers that are less stringent and less expensive than the Commercials Contract.